Arken Finance - Initial Coin Offering(ICO)

Timeline

2023

My Role

UX/UI Designer

Coniferous tree twigs

Overview

This project aims to create a compelling, trustworthy, and informative online platform that effectively communicates the value proposition of the token and attracts potential investors. The project focuses on providing essential information about the token, its benefits, the team behind it, and the roadmap. Through meticulous research, responsive design, clear calls-to-action, and a professional visual identity, the landing page seeks to engage the target audience, instill confidence, and encourage participation in the token sale, ultimately contributing to a successful ICO launch.

Objective

To design and develop an engaging and professional Landing page that effectively communicates the token's unique selling points, instills trust and credibility among potential investors, and encourages participation in the token sale, ultimately contributing to a successful ICO launch.

To communicate to investors about our token, including various details, and to make investors interested in buying our token on the sale day, so the company can raise funds according to the set target.

The token sale is valued at a total of 1,000,000 USD (34.7 million baht), with a target of 70%.

Research & Analysis

I began by conducting comprehensive research on the target audience, which includes investors and crypto enthusiasts. I analyzed successful ICO landing pages to identify best practices and design trends. Additionally, I studied the legal and regulatory requirements for ICOs and familiarized myself with the token's unique selling points.

I discussed various project requirements with the team. This was a process of gathering data and direction from our side before I went on to research competitors and other platforms in the market. After conducting research and combining it with my domain knowledge, I had a rough idea of what information users would want to see and what type of data would make their decision-making process easier, such as Tokenomics, Total Supply, Roadmap, and various Utilities, etc.

Wireframing

As this website will need to accommodate many users coming to buy tokens within a set time period, the primary focus of the wireframe will be on how to visualize the total amount of tokens for sale and the remaining tokens that users can purchase, along with the experience of buying tokens on the day we open for sale. I designed several visualization ideas, both from researching similar use cases, for example, concert ticket purchasing websites, and presented all the wireframes for internal testing and review with stakeholders before progressing to the UI design.

UI Design

In terms of visuals, since the wireframes I designed were quite solid and had been reviewed with stakeholders, turning them into UI was relatively easy. I designed the UI based on the existing wireframe layout, prioritizing the experience of buying tokens. I emphasized various animations to enhance engagement and lead users through the token purchasing task smoothly. Additionally, I included small gimmicks to add value to the product. This involved designing elements to help token buyers understand what they can do with their tokens after they've made a purchase.

Result & Impact

The result of the project exceeded the company's goals, with all tokens being sold out.
Specifically,

- Round 1 sold out in less than 1 minute,
- Rounds 2 and 3 sold out within 3 minutes.

As a result, the company was able to raise a total of 1,000,000 USD (approximately 35 million Baht) through the ICO, which is beyond the set target. Additionally, I received praise from users in the community regarding the UX of buying tokens this time.

Arken Finance - Initial Coin Offering(ICO)

Timeline

2023

My Role

UX/UI Designer

Coniferous tree twigs

Overview

This project aims to create a compelling, trustworthy, and informative online platform that effectively communicates the value proposition of the token and attracts potential investors. The project focuses on providing essential information about the token, its benefits, the team behind it, and the roadmap. Through meticulous research, responsive design, clear calls-to-action, and a professional visual identity, the landing page seeks to engage the target audience, instill confidence, and encourage participation in the token sale, ultimately contributing to a successful ICO launch.

Objective

To design and develop an engaging and professional Landing page that effectively communicates the token's unique selling points, instills trust and credibility among potential investors, and encourages participation in the token sale, ultimately contributing to a successful ICO launch.

To communicate to investors about our token, including various details, and to make investors interested in buying our token on the sale day, so the company can raise funds according to the set target.

The token sale is valued at a total of 1,000,000 USD (34.7 million baht), with a target of 70%.

Research & Analysis

I began by conducting comprehensive research on the target audience, which includes investors and crypto enthusiasts. I analyzed successful ICO landing pages to identify best practices and design trends. Additionally, I studied the legal and regulatory requirements for ICOs and familiarized myself with the token's unique selling points.

I discussed various project requirements with the team. This was a process of gathering data and direction from our side before I went on to research competitors and other platforms in the market. After conducting research and combining it with my domain knowledge, I had a rough idea of what information users would want to see and what type of data would make their decision-making process easier, such as Tokenomics, Total Supply, Roadmap, and various Utilities, etc.

Wireframing

As this website will need to accommodate many users coming to buy tokens within a set time period, the primary focus of the wireframe will be on how to visualize the total amount of tokens for sale and the remaining tokens that users can purchase, along with the experience of buying tokens on the day we open for sale. I designed several visualization ideas, both from researching similar use cases, for example, concert ticket purchasing websites, and presented all the wireframes for internal testing and review with stakeholders before progressing to the UI design.

UI Design

In terms of visuals, since the wireframes I designed were quite solid and had been reviewed with stakeholders, turning them into UI was relatively easy. I designed the UI based on the existing wireframe layout, prioritizing the experience of buying tokens. I emphasized various animations to enhance engagement and lead users through the token purchasing task smoothly. Additionally, I included small gimmicks to add value to the product. This involved designing elements to help token buyers understand what they can do with their tokens after they've made a purchase.

Result & Impact

The result of the project exceeded the company's goals, with all tokens being sold out.
Specifically,

- Round 1 sold out in less than 1 minute,
- Rounds 2 and 3 sold out within 3 minutes.

As a result, the company was able to raise a total of 1,000,000 USD (approximately 35 million Baht) through the ICO, which is beyond the set target. Additionally, I received praise from users in the community regarding the UX of buying tokens this time.

Arken Finance - Initial Coin Offering(ICO)

Timeline

2023

My Role

UX/UI Designer

Coniferous tree twigs

Overview

This project aims to create a compelling, trustworthy, and informative online platform that effectively communicates the value proposition of the token and attracts potential investors. The project focuses on providing essential information about the token, its benefits, the team behind it, and the roadmap. Through meticulous research, responsive design, clear calls-to-action, and a professional visual identity, the landing page seeks to engage the target audience, instill confidence, and encourage participation in the token sale, ultimately contributing to a successful ICO launch.

Objective

To design and develop an engaging and professional Landing page that effectively communicates the token's unique selling points, instills trust and credibility among potential investors, and encourages participation in the token sale, ultimately contributing to a successful ICO launch.

To communicate to investors about our token, including various details, and to make investors interested in buying our token on the sale day, so the company can raise funds according to the set target.

The token sale is valued at a total of 1,000,000 USD (34.7 million baht), with a target of 70%.

Research & Analysis

I began by conducting comprehensive research on the target audience, which includes investors and crypto enthusiasts. I analyzed successful ICO landing pages to identify best practices and design trends. Additionally, I studied the legal and regulatory requirements for ICOs and familiarized myself with the token's unique selling points.

I discussed various project requirements with the team. This was a process of gathering data and direction from our side before I went on to research competitors and other platforms in the market. After conducting research and combining it with my domain knowledge, I had a rough idea of what information users would want to see and what type of data would make their decision-making process easier, such as Tokenomics, Total Supply, Roadmap, and various Utilities, etc.

Wireframing

As this website will need to accommodate many users coming to buy tokens within a set time period, the primary focus of the wireframe will be on how to visualize the total amount of tokens for sale and the remaining tokens that users can purchase, along with the experience of buying tokens on the day we open for sale. I designed several visualization ideas, both from researching similar use cases, for example, concert ticket purchasing websites, and presented all the wireframes for internal testing and review with stakeholders before progressing to the UI design.

UI Design

In terms of visuals, since the wireframes I designed were quite solid and had been reviewed with stakeholders, turning them into UI was relatively easy. I designed the UI based on the existing wireframe layout, prioritizing the experience of buying tokens. I emphasized various animations to enhance engagement and lead users through the token purchasing task smoothly. Additionally, I included small gimmicks to add value to the product. This involved designing elements to help token buyers understand what they can do with their tokens after they've made a purchase.

Result & Impact

The result of the project exceeded the company's goals, with all tokens being sold out.
Specifically,

- Round 1 sold out in less than 1 minute,
- Rounds 2 and 3 sold out within 3 minutes.

As a result, the company was able to raise a total of 1,000,000 USD (approximately 35 million Baht) through the ICO, which is beyond the set target. Additionally, I received praise from users in the community regarding the UX of buying tokens this time.

© 2024 Made by Napat Suwannasorn

© 2024 Made by Napat Suwannasorn

© 2024 Made by Napat Suwannasorn