Overview

This website serves as the main channel for communicating the various activities and timelines of TEDxCharoenkrung, including participant registrations for various events and tasks.

Objective

Created a landing page to serve as the main channel for communicating and promoting various activities of TEDxCharoenkrung 2021, including articles and various registration processes.

Research

This project was time-sensitive and the highlight of TED is creativity. Therefore, we minimized the focus on user research (interviews) and emphasized creativity in UI Visual work.

Wireframe

In terms of creating wireframes, my focus is on outside-the-box design. I try to experiment with unconventional layouts, emphasizing the creation of various versions for discussion with the team. My primary focus at this stage is to incorporate ideas related to parallax design and animation design. I strive to discuss with the team to evaluate the effort required to implement these concepts, aiming to finalize them and move on to the visual design.

Visual Design

Once I have the wireframe, I start working on the visual design. That year, our theme and the message we wanted to communicate were tied to the long period of COVID-19 and the lengthy lockdown. Accordingly, I chose to design the UI in connection with the COVID-19 lockdown. In the Hero section, I designed a parallax layout to communicate our message and showcase the creativity of the TED team. Each element used in the design was related to locations in the Charoenkrung district, which we had to visit to collect images. These images were also used as elements in the visual design.

Result & Impact

This website serves as the main channel for communicating the various activities and timelines of TED, including participant registrations for various events and tasks. It is structured in a way that makes it easy for the incoming team to take over in the subsequent year.